A Different Kind of Feed Store
We are a family business nestled in the foothills of the Sierra Nevadas, in the town of Placerville, California. Since opening our doors in 2012, we have committed to offering the highest standard of service. We are not your average feed store - in addition to offering happy, healthy poultry and the best feed and supplies money can buy, we offer advice that you can trust; every member of our staff has kept poultry for a decade or longer and can offer expertise in almost any aspect of poultry keeping. New to poultry? Have a question? Just ask!
Products & Services
We carry everything you need for raising chickens or any other poultry, whether you are just beginning or a seasoned poultry keeper.
We are a family owned and operated business!
Meet Our Team
James "Jay" LeRoy - Owner-Operator
Jay opened his doors for business in 2012, but has had a lifelong passion for poultry and has now raised chickens and other species for over 40 years. This passion originated when he joined 4-H as a child and raised poultry for show. He takes a practical approach to poultry husbandry, but gives each of his birds the utmost individual attention (especially his breeding stock) and treats them with care and kindness. In addition to putting all the work into raising our sale stock, he breeds Seramas and LeRoy Orpingtons for pets and exhibition.
Althea Running - Assistant Manager
Althea has volunteered at the shop since 2014 and became an employee several years later. She has raised poultry since 5 years old and recently graduated high school early to focus on her career and her hobbies in poultry breeding. She does much of the heavy lifting around the shop, including cleaning pens and maintaining birds, as well as helping and advising customers. She also runs the online aspects of the business including this website and our Facebook page.
Nikki Kimbrough - Employee
Nikki has worked with the business nearly from the beginning, before a storefront was even acquired. She now helps out one or two days a week at the storefront, but mainly assists us in tending and cleaning our growing barns and chick facilities, where all of our birds get a happy and healthy start. Her two children make great "socializers" for our young birds as well, and whenever she is cleaning our barns they can be found handling and holding our young stock.
Susan LeRoy - Phone Lines and Bookkeeping
Susan is Jay's mother and has helped run the business since it was founded. She is invaluable to us and helps out with running the phones, keeping our books, and making sure everyone stays in line. Though she does not have any birds at the moment, she has raised poultry since her childhood and it was her encouragement which allowed Jay to discover his passion.